As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.
In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving.
A great listen if you're about to assess new marketing agencies, prepping for a pitch meeting, or just interested in all things B2B marketing.
As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.
In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving.
A great listen if you're about to assess new marketing agencies, prepping for a pitch meeting, or just interested in all things B2B marketing.