Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose.
About Glenn Smith: Glenn is a B2B marketing specialist with extensive experience in the utilities sector. He was most recently Sales and Marketing Director for Wave Utilities, a leading national water retailer formed from Anglian Water and Northumbrian Water Group. Glenn was involved in the rebranding of Wave and in the roll out of their leadership development programme, which delivered cultural change right across the organisation. Find him at: https://www.linkedin.com/in/glenn-smith/
Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose.
About Glenn Smith: Glenn is a B2B marketing specialist with extensive experience in the utilities sector. He was most recently Sales and Marketing Director for Wave Utilities, a leading national water retailer formed from Anglian Water and Northumbrian Water Group. Glenn was involved in the rebranding of Wave and in the roll out of their leadership development programme, which delivered cultural change right across the organisation. Find him at: https://www.linkedin.com/in/glenn-smith/