The Marketing PodCAST
Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
The Marketing PodCAST
Episode 1: Crisis? What crisis? Are B2B businesses burying their heads in the sand?
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The Marketing Pod
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Season 1
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Episode 1
Featuring Sara Burgess (PR Specialist, The Marketing Pod) and Mike Nicholls (PR Manager, The Marketing Pod)
Another week, another headline-grabbing crisis. But while consumer brands are under constant scrutiny, are B2B businesses quietly assuming they’re immune?
Recorded immediately following Brooklyn Peltz Beckham’s very public reminder of how fast reputations can unravel, this episode explores why B2B organisations can’t afford complacency. Sara and Mike unpack the reputational risks B2B brands face, how social media has changed crisis response forever, and what good crisis preparedness actually looks like, before things go wrong.
A practical, no-nonsense listen for anyone responsible for brand, comms or leadership in a B2B organisation.