The Marketing Podcast
Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
The Marketing Podcast
Season 3, Episode 1 - Is SEO actually dead? Navigating AI-driven search
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Featuring Lee Savery, SEO and PPC Lead at npower Business Solutions, and Raven Wheatley-Hawkins, Head of Data and Marketing Campaigns at The Marketing Pod
With AI summaries, ChatGPT answers and zero-click search results taking over the web, aiming for that traditional top spot on Google can start to feel like something from a bygone era. But is search engine optimisation (SEO) actually over, or are we simply playing with a new set of rules?
In this episode, Lee and Raven tackle the changing world of search head-on. They unpack the rapid rise of Answer Engine Optimisation (AEO), explain why technical authority still holds the keys to visibility, and share how to rebuild your content strategy when search engines answer queries first.
From video transcripts and structured data to digital PR, they break down the integrated, multi-channel approach modern marketing teams need to navigate AI-driven search.