The Marketing Podcast
Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
The Marketing Podcast
Season 3, Episode 2: How Birmingham Dogs Home delivers big campaigns on small budgets
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Featuring Rachel Frost, Events and Community Fundraising Manager at Birmingham Dogs Home
Running marketing for a regional charity means making every single pound pull its weight - often while balancing fundraising, PR, events and content single-handedly.
In this episode, Rachel pulls back the curtain on the day-to-day reality of charity marketing. She shares how Birmingham Dogs Home tackles public misconceptions around rescue animals, balancing heartbreaking real-world rescue stories with inspiring adoption wins.
From the strategy behind high-profile awareness campaigns, like their headline collaboration with Aston Villa Football Club, to the mechanics of high-value corporate partnerships, Rachel proves that lean budgets can still deliver massive commercial and community impact.