Featuring Kris Bradbury, Head of Development at The Marketing Pod

Few things are more frustrating to a marketer than presenting some essential website work, only for leadership to respond: "We already have a website. Why do we need to spend more on it?"

In this episode, Kris tackles the dangerous myth of treating your website like a static, set-and-forget asset. He breaks down the physical impact of a neglected online presence, exposing the hidden backend flaws and silent technical failures that are quietly costing businesses money.

This one’s for marketing managers who need the tools and data points to successfully pitch a website project as a top priority.