The Marketing PodCAST
Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
Podcasting since 2020 • 12 episodes
The Marketing PodCAST
Latest Episodes
Episode 2: Why being ‘nature-positive’ is your best new marketing strategy
Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR)Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon an...
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Season 1
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26:36
Episode 1: Crisis? What crisis? Are B2B businesses burying their heads in the sand?
Featuring Sara Burgess (PR Specialist, The Marketing Pod) and Mike Nicholls (PR Manager, The Marketing Pod)Another week, another headline-grabbing crisis. But while consumer brands are under constant scrutiny, are B2B businesses...
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Season 1
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Episode 1
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20:19
Quick guide to today’s B2B marketing and PR trends
What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are alway...
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11:03
Purpose in marketing
Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the...
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17:43
What questions do we hear most in new client pitch meetings (and how do we respond)?
As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by P...
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13:56