The Marketing Podcast
Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
The Marketing Podcast
Latest Episodes
Season 2, Episode 2: How do we solve the energy sector's skills gap?
How can the energy sector overcome a massive skills shortfall and inspire the next generation of talent? ⚡️The sector is undergoing its biggest transformation in a generation, and solving the recruitment gap is a massive challenge. But ...
Season 2, Episode 1: Brand voice - why is B2B still clearing its throat?
The Marketing PodCAST is officially back. Season 2, let's go. 🎙️James Montgomery and Emma Crofts kick off the new season by asking why so many B2B organisations still sound like they're clearing their throats when it comes to brand voic...
Episode 4: Why coming from client-side is our superpower
Featuring Ellie Smith (Marketing Strategy Consultant) What changes when you’ve sat on both sides of the table?In this episode, Ellie reflects on her move from in-house to agency life, and why client-...
Episode 3: Stop guessing — HubSpot reveals the 80% of data you’re missing
Featuring Alexander Costello (HubSpot Solutions Engineer)What if most of your business decisions are based on just 20% of the data available to you?Having attended HubSpot’s latest INBOUND conference in San Francisco, Al ...
Episode 2: Why being ‘nature-positive’ is your best new marketing strategy
Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR)Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon an...